On the afternoon of September 20th, the Save & Sound 2023 event was successfully held with the participation of 9 industry-leading experts in the role of speakers, along with nearly 100 attendees, including leaders, directors, managers, and executives from various Game and App companies.

The event was organized by Omega Martech in collaboration with Moloco, Airbridge, and Yandex Ads, featuring top experts from different fields within the Game & App ecosystem. During the event, the speakers engaged in discussions and shared insights on opportunities and strategies to optimize costs, revenue, and profit from current popular advertising platforms. They also explored new opportunities from emerging advertising platforms and prospects for the game industry in Vietnam.

At Save & Sound 2023, in the capacity of a speaker, CEO Mr. Bui Anh Tuan represented OEG and shared insights while engaging in discussions with fellow speakers. The discussions revolved around the theme: "The transformation of the gaming landscape in 2024 and beyond: Challenges and opportunities for the Game & App Industry."

In addition to OEG's representative, the event focused on various topics:

Optimizing ROAS & ROI for IAP (In-App Purchases).

Maximizing CTR & Revenue for IAA (In-App Advertising).

How to effectively leverage advertising channels such as Moloco, Yandex Ads, TikTok, etc.

The app and game ecosystem, including measurement and allocation systems.

Market data and insights from Data AI.

Throughout the 4-hour event, detailed and valuable information about the Game/App market insights for Q2-2023 was shared, supported by data.ai. The discussions included strategies for optimizing revenue through monetization and best practices for In-App Advertising (IAA). Additionally, discussions covered how to optimize user quality through the application of machine learning technology, as presented by Moloco, and effective game marketing strategies with SKAN 4.0 from Airbridge. Furthermore, in-depth discussions about opportunities and challenges were shared by leaders from Funtap, VNG, and OEG, providing practical and useful insights.

Beyond the deep knowledge about revenue optimization, cost management, and market insights, attendees also had moments to connect and network with speakers and other businesses.

With their extensive experience and dedication to the domestic gaming industry, OEG is deeply honored and proud to have provided valuable information to the audience interested in this field.